Read our latest Market Update

January Property Market Update

January has started with a noticeable shift in mood across the property market. After the traditional Christmas pause, buyer enquiries have picked up well and there’s a renewed sense of confidence, helped by improving affordability and a more balanced relationship between buyers and sellers.

In this update, we’re taking a closer look at what’s happening across North Wales, with a particular focus on our core areas: LL22, LL18, LL19 and LL17, including Prestatyn, Rhuddlan, Rhyl, Abergele and Towyn.

The Bigger Picture: UK & Wales

Nationally, January has delivered a stronger-than-expected start to the year. Asking prices for new listings rose sharply, reflecting renewed seller confidence, while sold-price indices point to steady rather than overheated growth.

Wales continues to offer relative stability compared to some higher-priced regions of the UK. Average prices remain accessible, and demand is being supported by lifestyle buyers, local movers, and investors seeking better value for money.

The key takeaway?

This is a more balanced market not flat, not frantic and that’s generally good news for everyone involved.

North Wales: Local Authority Snapshot

Across North Wales, pricing trends vary by location, but overall values have held firm. Denbighshire and Conwy in particular are showing resilience, with steady transaction levels and consistent demand for well-presented homes.

While headline statistics are useful, what really matters is how buyers are behaving on the ground and that’s where postcode-level insight becomes crucial.

Looking at sold prices over the past 12 months, our core areas tell a clear story:

• LL17 remains one of the stronger-performing postcode areas, supported by desirable villages and limited supply.
• LL18 has seen modest year-on-year growth, driven by continued demand for family homes.
• LL19 stands out, with some of the strongest recent growth locally, particularly for well-located and well-maintained properties.
• LL22 has been steadier, with buyers taking a more cautious, value-led approach.

What this tells us is that buyers are active, but selective. Pricing and presentation matter more than ever.

Town-by-Town Insight

Prestatyn

Prestatyn continues to perform well, with strong interest in family homes and properties close to amenities, schools and transport links. Correctly priced homes are attracting good levels of competition.

Rhuddlan

Rhuddlan has become more price-sensitive. Buyers are still keen, but they are negotiating harder and comparing more options before committing.

Rhyl

Rhyl remains attractive for buyers looking for value. Properties in good condition, or those offering a clear improvement opportunity, are seeing consistent demand.

Abergele

Abergele feels steady and dependable. Homes that are realistically priced and well presented are selling, while over-ambitious pricing is leading to longer time on the market.

Towyn

Towyn has seen softer pricing recently, with buyers being particularly value-driven. Presentation and pricing strategy are key here.

What This Means If You’re Selling

• Price for today’s market, not last year’s peak headlines.
• Presentation is critical decluttering, light maintenance, and strong marketing make a real difference.
• The first two weeks matter most. A well-planned launch can significantly impact final results.

Homes that tick the right boxes are still selling well often without needing dramatic price reductions.

What This Means If You’re Buying

January has brought more choice and, in some cases, greater room for negotiation than we saw in previous spring markets. Buyers who are well-prepared with finances agreed and clear priorities are in a strong position.

Our January Verdict

Across LL22, LL18, LL19 and LL17, and in Prestatyn, Rhuddlan, Rhyl, Abergele and Towyn, the market is moving but it’s rewarding realism.

This is no longer a one-price-fits-all environment. Success now depends on street-by-street knowledge, accurate pricing, and professional presentation.

If you’re considering a move this year and want advice tailored to your exact location and property type, we’d be happy to help.