Why Great Photos Can Make or Break Your Property Sale

With technology at our fingertips and a high-quality camera in our hand almost all of the time, we simply will not tolerate terrible photography, and it can certainly harm your chances of selling your home if you get them wrong. If your property photographs are dark, dingy, or taken from unflattering angles, a buyer will just keep on scrolling past. Read this article to find out more about technology in property sales and how it can help you...

It is said that a picture can paint a thousand words, and in this modern world, innovative technology is at our fingertips almost 24 hours a day. Graphics used in games and movies are so good that it's almost as if they are real, and AI can generate almost anything you can think of. These technological advances have made us all so used to seeing high-quality graphics and images on our screens.

Consider for a moment then, how a viewer might interact with photographs of your home when searching online. The quality of these images is crucial, as they can either grab or lose potential buyers' attention. In a world where high-resolution 4k images are the norm, your property images must be of the highest quality to stand out and attract potential buyers.

Think of your own property search or even searching through other websites like eBay, Facebook marketplace, or Vinted. If you encounter an item with terrible photography, you will just scroll past it. The item looks rubbish. You are not going to fall in love with some sad, unironed garment that has been crumpled onto the floor and photographed, are you? But if that garment was ironed and styled correctly, on a mannequin or even a live model, with great lighting and shown at different angles, it would stop your scroll in its tracks, and you might just buy it. The same goes for property listings. If you came across a property online with over-exposed or dark and grainy photographs, would you stop to look at it or discount it immediately?

And it doesn't just stop with photography. Property marketing has many facets, and they all need to be top-notch if you are to attract a buyer. Video footage must be filmed properly to really get the best response. A presenter-led video, in particular, is not only highly professional but also engaging for buyers, thanks to the countless property TV shows. It allows your agent to highlight key points of your home and really make the most of those USP's to tempt a potential buyer to come for a viewing.

Ultimately, there are likely to be hundreds, if not thousands, of properties on the market in any town at any one time, and the average property buyer will usually only view around 10 properties before making an offer. So, the critical point of your property marketing is to stand out from the busy crowd of available properties to ensure that yours is one of the 10 that a buyer will view. The way to do this is to create top-notch marketing for your property.

Now, of course, we don't expect you to go out and commission a video or photo shoot of your home; that is all part of our job, but you must choose an agent that has moved with the times and understands this modern marketing element of an estate agency. It is true that some estate agency businesses have been around for decades, but the industry is almost unrecognisable from back in those days, and it is essential that your estate agent has progressed, too. They must understand the technological advances and how they have revolutionised the estate agency industry. It is undoubtedly a far cry from putting pages and pages of tiny photos of houses in the local newspaper, that's for sure.

Want to know more about how we are one of the leading, innovative agents in the UK, harnessing revolutionary technology to ensure a smooth sale for your home at the very best possible price? Get in touch with our team today.